Free postcard templates for mac3/29/2023 ![]() ![]() Postcards have a front and back design, and unlike stuffed mail you have to open, the mailer’s message is immediately present. Postcard marketing refers to direct mail that uses postcards as the mailer format. This is especially true for companies that have customers with high lifetime value (LTV). When executed properly, mail can result in ROI that far exceeds email. ![]() While some mail may be personal in nature, many companies use mail as a marketing channel to either acquire new customers or reengage customers they already have in hopes of driving more revenue. Consumer expectations around design are far greater today, and how you market is a reflection of that. ![]() If you’re sending mail today, you can’t afford to be that kind of company. We’ve all received mail that looks like it was designed in Microsoft Paint sometime during the 90’s. Mail - yes, real physical mail - is something nearly everyone gets, but not all mail is created equal. ![]()
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